2024 Theme : « New sustainable horizons, combining our responsibilities ». IFTM encourages thinking around our individual and collective responsibilities in order to move from thought to action, from constraints to possibilities, and thereby play an active role in our change.
2024 Program
Conferences
Conferences are given mainly in French. 2 conferences are translated (French / English)
Events
They are part of the show's DNA.
Don't miss the Start-up Contest and the Travel Agents Cup. Discover the Travel Agent Cup Junior - new concept. Save the date for the famous IFTM Tourmag Party, which will be held at a new and more practical venue this year.
All events are held in French
Opening Conference & International Panorama translated
17 sept. 9:30 a.m. - 11:00 a.m. Opening Conference* - 📍 Arena, Maroc Terre de Lumière
17 sept. 2:30 p.m. - 3:30 p.m. International Panorama* - 📍 Arena, Maroc Terre de Lumière
*simultaneous translation French / English
New sustainable horizons
The tourism industry finds itself facing multiple challenges (environmental, digital, economic, and social problems... IFTM encourages thinking around our individual and collective responsibilities in order to move from thought to action, from constraints to possibilities, and thereby play an active role in our change. 3 major focus points will be explored in 2024: environment, digital and inclusive.
Our objectives in supporting tourism players:
◻ Provide a collective frame of reference
◻ Look forward to future visions of tourism
◻ Open up to other ecosystems
◻ Find inspiration and raise awareness
Conference themes
Conference rooms
Arena by Maroc Terre de Lumière
A large room dedicated to institutional and inspirational conference sessions, with barometers and sessions on trends, usually organised as panel discussions. This room will also host the contests (Startup Contest / Travel Agents Cup and Travel Agents Cup Junior).
Agora
One room, two atmospheres. Agora room hosts both classic conference formats and barometers on technologies and market trends, as well as short and dynamic concept- ‘What's new for sale’ sessions hosted by Away We Go. Exhibitors present their new products and digital tools in few minutes.
Business Club
An area dedicated to business travel, with workshops where you can talk to travel managers, buyers and suppliers.
Conversations Area
A space dedicated to dialogue and conversation between the speaker and the audience, where discussions are held without materials or slides. Practical sessions on the day-to-day challenges linked to new working methods, legal issues, safety, insurance, training and other support initiatives, social media and tools, etc.
Responsible Tourism Area
This space, like the Conversations Area, will host testimonials, pitches and presentations, with opportunities to share best practices on issues related to sustainable tourism. This is the place to be to understand where our sector stands and identify the key players in the transition towards more responsible tourism in the future.
Attractiveness Village
Practical sessions, case studies and workshops focusing on the attractiveness of the sector.
MICE Village
Podcasts, discussions and meetings on outlook for the MICE sector
*Quiet Room. Conferences rooms equipped with audiophones for better listening.
The conference themes
ENVIRONMENT
The environmental pillar must be the backbone of more sustainable tourism. Each and every one of us has to integrate it into our strategy, our everyday work, product creation and our sales pitches to customers.
By working together, we can preserve the world’s beauty for future generations, while offering authentic and enriching experiences to today’s travellers.
DIGITAL
the Internet, mobile phones and social media have successively challenged our sector over the past twenty years. Some have launched their businesses thanks to these developments, while others have integrated them, and others are still wary.
However, generative AI is turning everything on its head and is going to move even faster than the other developments, and an AI strategy can only be implemented in a company that already has a digital and data culture. It is vital that IFTM provides an opportunity for professionals to explore these issues in greater depth.
INCLUSIVE
We want to make tourism accessible to all in a context of constraints, but we also want to make our sector attractive and even exemplary in its actions.
The tourism and travel industry must embrace inclusion in all its forms in order to grow and evolve. By offering experiences that are accessible to all, promoting cultural diversity and encouraging everyone to participate, we are building a more united and open community, a welcoming space where everyone feels at home.